A main character, looking away from the screen but looking at something in the distance.Alternatively the word “Advance” or “Teaser” is used. The abbreviation “Adv” can often be found in the lower bottom corner.In the USA, words like “In Theatres This Summer” are used but internationally the word ‘Cinema’ is used instead of ‘Theater’.Words like “Coming Soon” are used internationally on the poster.Bearing only a symbol associated with the film or simply just the title.
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Some of the styles used for advance and teaser movie posters include: Sometimes teaser posters are issued long in advance of a film going into production (teaser posters for cancelled projects are historically informative and due to their rarity valuable), they are generally issued during movie development. The purpose is to raise awareness and generate hype for the film. They are designed without revealing too much information such as the plot, theme and/or characters. Advance/Teaser PostersĪn advance or teaser poster is an early promotional movie poster that contains a basic image or design. See how the back has less colour intensity when compared to the front and the image is reversed which enables the image to produce more vivd results when used in a light box. See below for an example of a double sided poster for the film, Avatar, showing the front and back of the poster. The poster may contain two different versions of the same artwork for the same movie, or, in some cases, the artwork is from two different movies and completely different on each side. However in this case, the backside of the poster is not just a lighter version of the front’s artwork they can have completely different artwork on each side. Some video posters have been referred to as double-sided. For more information about reproductions and reprints see our article on Movie Poster Authentication.
In fact, because of the increase in good quality reprints, some collectors will ONLY collect one sheets that are double-sided and will pass on their single-sided counterparts. This is why the artwork on the front is more colourful and detailed than the reverse print on the back.ĭouble-sided movie posters are extremely popular with many collectors of newer materials. The movie poster is then reversed and run back through the presses at a reduced colour intensity, such as 30% to 40% of the initial colour. The doubled-sided movie poster is the result of a very expensive printing process which involves running the initial negative through the printing presses at a normal colour intensity. As the posters have a reverse image on the back, the double-sided printing technique gives a more vivid look to the poster with deeper colours and a brighter image when a light is placed behind it.
These posters are then displayed in light boxes inside and outside cinemas.
Double-sided movie posters are normally printed on a slightly thicker paper than single-sided movie posters. The artwork on the back is reversed and produced in a lighter shade. The single-sided posters are printed only on the front side with a white back, while double-sided posters have the same artwork on the front and back. Movie studios produced both single-sided and double-sided posters. When the National Screen Service (NSS) relinquished their control of paper distribution back to the movie studios, they started eliminating sizes and restructuring paper distribution, the concept of double-sided printing rose again. In the mid-1980’s, the movie studios reduced their distribution overheads by eliminating window cards, inserts, half sheets and drastically cut back on larger posters. At the same time, the movie studios started producing more expensive double-sided posters that produced a more realistic look to the viewer. There have been several major films that have released a double sided poster such as Breakfast at Tiffany’s in 1961 and Zulu in 1964. The concept of double-sided printing is nothing new and the movie industry had experimented with the concept as far back as the 1950s. Looking to find out about the different types and styles of movie posters? You have come to the right place, here will find information and examples of different styles of posters such as Advance/Teaser, Final, Characters, etc and types such as Double/Single Sided, Lenticular, Limited Edition, etc.
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